Thursday, September 17, 2009

People Who Sparkle: Johnny Cupcakes

Do you know the Cupcake Man, the Cupcake Man the Cupcake Man? Do you know the Cupcake Man who lives on Newbury Street? If you don’t- its your lucky day…cuz I’m about to dish the dirt!

Johnny Cupcakes is one of our entrepreneur super heros…similar to He-Man. Jodie and I have a whole buffet of dreams and sitting down with Mr. Cupcake and picking his genius cupcake batter filled brain is HIGH on the list. Johnny doesn’t actually make cupcakes. He makes tshirts and sells them at his three stores, that look like bakeries - he sells loads of them! In fact Johnny Cupcakes was just named one of Inc. magazines fastest growing companies (if you don’t read Inc. magazine…that’s a HUMONGOUS SIZED deal). Here’s the skinny: Johnny started his company kindve as a joke right after high school. He was given the nickname Johnny Cupcakes (think Johnny Appleseed, Johnny Pretty Much Anything Sounds Good…right?). As a joke, Johnny made a shirt with Johnny Cupcakes on it and WHAMMO…everybody wanted one. Fast forward 9 years he has literally built a tasty cupcake clothing empire. Johnnys shirts are crazy cute and his stores look like bake shops. PLEASE read his story here, he does a much better job of telling the tale than I do:

How Johnny whipped up his batch of awesomeness: His Story

Ten ways Johnny Cupcakes makes the world sparkle (in no particular order):

1. His brand was built from creativity and straight up love of the product.

2. He encourages people to take chances and get off their butts! College kids are always told to take internships at mega corporations rather than turning their own dreams into realities…I know I was. Johnny speaks at colleges and gives kids the confidence they may need to take the leap and do their OWN thing.

3. He hasn’t sold out to a corporation and you can’t find his shirts in malls.

4. He had ADD…. Can I get a holler for the hyper kids (like me!)!!!

5. He was born in 1982- so were we.

6. He has been able to employ his mom, dad, sister and friends!

7. He has his very own Pee Wee Herman suit and bow tie…complete with white platforms.

8. Everybody loves Johnny once they hear about him! Jodie just asked a total stranger she met on Johnnys facebook fan page to bring us two copies of “The Cupcake Chronicles”, Johnnys newslettery type deal. This boy, Mike, met us a coffee shop here in Chicago just because that’s how nice Johnny’s fans are and how much they want to spread the word. Check out the pics of our chronicles below!

9. He hosts events to get to know his fans/customers. We’re obviously a fan of parties….so is he J

10. He’s irresistibly delicious!

Peace, Love & Glitter,


P.S. Glittermammaz, If you haven’t voted for us in the Martha Stewart Dreamers into Doers competition yet….GET ON IT WOMAN! Thank you kindly.


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A History Lesson: Ellie & Jodie, "The Glitter Girlz"

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Chicago, Illinois, United States
Hey! We're The Glitter Girlz! We throw birthday parties that will rock your sock off, host creative workshops for young glitzy girlz along with a bunch of other fun schtuff! We leave everyday a little bit sparklier than we found it. Thanks for stopping by! Peace, Love & Glitter.